The new limits are to be implemented in early summer 2023. It will cost the company roughly €7.0m annually and applies to all Paf’s online games.
Paf chief executive Christer Fahlstedt said it is the operator’s biggest investment in responsible gaming since its formation.
“We are adjusting a number of different limits and the overall impact of our measures will make a noticeable difference in our numbers and customer segments,” he said.
“We have an opportunity to take another step and improve our commitment to responsible gaming. It’s something we want to do because it’s the right thing to do, if we are to continue our journey to become a sustainable entertainment company,” he adds.
Additionally, Paf is reducing its loss limit for young people aged 18 and 19 by 82%.
The loss limit for the operator’s newly legal players will drop from the current €10,000 to €1,800 per year, although the limit for those aged 20-24 will remain at €10,000. The new €17,500 will apply to players 25 and over.
“The change further strengthens our RG-focus on young people, which is good because it is in line with the research on gambling problems that says young adults are an extra vulnerable group when it comes to gambling,” said Daniela Johansson, deputy chief executive and chief responsibility officer at Paf.
Fahlstedt added that the operator will continue to focus on responsible gaming and urges other operators in the industry to follow Paf’s lead.