Unibet partners Swedish Elite Football on safer gambling initiative

| By Robert Fletcher
Kindred Group-owned Unibet has linked up with Swedish Elite Football (SEF), the association of clubs in the country’s top two football divisions, on a new safer gambling project.
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All active professional football players and coaches at the 32 clubs across the Allsvenskan and Superettan will undertake online training courses in player responsibility and safer gambling.

Online training will commence immediately, following the conclusion of the 2020 season in Sweden, with the integrity officer at each club to ensure training is conducted.

As the main partner of SEF, the training forms part of the sponsorship agreement between Unibet and the two leagues.

This latest training initiative follows on from a match-fixing course conducted earlier this year.

“During our partnership with SEF, we have made several efforts to fight match-fixing and harmful gambling,” Unibet’s country manager in Sweden Philip Lagström said. “This training is only one example of the work we do with SEF and we will continue our great efforts throughout the contract period.

“For us, it is very important to share and contribute our knowledge through this sponsorship. Unibet wants a sustainable gambling industry and our ambition is to reach 0% revenue derived from harmful gambling by 2023.”

SEF league integrity officer Anders Wikström added: “For some individuals, in society as well as within the athletic environment, gambling can, unfortunately, become a problem. Together with our partner Unibet, we want to take responsibility and offer an additional responsible gambling tool through this training.

“The online training contains a self-assessment where by answering certain questions, you get insight into your current gambling behaviour. Something that we see as a very important measure. The training also contains contact information for those who feel that they might be in a harmful situation, which provides us with reassurance.”

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