GLMS rebrands to the United Lotteries for Integrity in Sport

The results of a survey revealed that members no longer thought GLMS was an accurate representation of the organisation, as it refers strongly to monitoring services only.

The rebranding reflects several other developments, including a new strategy and further focus on the services it offers beyond the initial monitoring.

These are education, training, knowledge building, intelligence studies and stakeholder influence management.

“This is a fantastic achievement that will promote and give a clear understanding of our services and products to the different audiences with whom we interact,” said Ludovico Calvi, president of GLMS. “ULIS, as a new branding design, conveys a powerful message that the lottery world is united to safeguard the integrity of sport competitions.

“The new identity is a result of a thoughtfully constructed strategy that is being implemented by the general secretary Luca Esposito.”