M&A

Sportradar agrees to acquire cricket-focused InteractSport

| By Robert Fletcher
Sportradar has entered into a definitive agreement to acquire cricket-focused sports data and technology provider InteractSport.

Financial terms of the deal were not disclosed but Sportradar said it expects to complete the deal before the end of the second quarter, subject to regulatory approvals.

InteractSport’s range of solutions includes a suite of digital sports management platforms with competition management capabilities, electronic scoring, registration management and fan-friendly web and mobile applications.

The provider also offers a data collection tool for cricket and an automated live streaming and in-game production and management solution for cricket called ‘FrogBox’.

InteractSport currently partners with major cricket bodies such as Cricket Australia and the England & Wales Cricket Board, as well as other established organisations including Netball Australia and Football Australia.

Sportradar said that by combining its commercialisation and distribution framework with InteractSport’s products, content creation capabilities and subject matter expertise, this will unlock significant growth within regional and global markets for its customers.

“This acquisition provides Sportradar with the opportunity to widen its data and content offering,” Sportradar Group chief executive Carsten Koerl said.

“With cricket being one of the most popular sports in the world, we see this as a growth opportunity for the company, especially given the significance of the sport in the Asian region.

InteractSport chief executive Sam Taylor added: “InteractSport has always been driven by innovation and delivering cutting edge solutions that benefit sports organisations and their fans.  

“Aligning with Sportradar is a natural step in achieving our company vision – it enables us to scale our operation to develop exciting new products, reach new markets and deliver even greater benefit to our current and future customers.”

The deal represents Sportradar’s third acquisition agreement to date in 2021, with deals also in place to purchase US-focused automated sports technology solutions and data and video analytics provider Synergy Sports and marketing personalisation platform Fresh Eight.

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