Sportradar appoints Bloomberg’s marketing chief Bigley to board

| By Robert Fletcher
Sportadar has appointed Deirdre Bigley, the chief marketing officer of media corporation Bloomberg, to its board of directors with immediate effect.

Bigley has led marketing at Bloomberg since 2014, with responsibility for designing and launching the corporation’s first global marketing department and building marketing strategies for all of its business units. 

Prior to joining Bloomberg in 2009 as global leader of marketing communications, Bigley held a number of leadership positions at IBM, including vice president of brand and vice president of worldwide advertising and interactive.

“This is an exciting time to join Sportradar as it continues to demonstrate its leading sports data capabilities and drive innovation that changes the way the world experiences sport,” Bigley said. 

Sportradar chairman Jeff Yabuki added: “Deirdre brings strong knowledge of building brands and working with businesses focused on complex data. She has been instrumental in driving the Bloomberg brand globally, establishing a digital first marketing department, and recognizing the intrinsic value that technology and innovation brings to customers through its products and services. 

“We are pleased to add an experienced director who understands both the opportunities within a high growth business, as well as the scale needed to further extend our industry leadership by delivering long-term growth and value for our stakeholders.”

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