AGA introduces marketing code for sports betting

As the number of states legalising sports betting gathers pace, the American Gaming Association (AGA) has issued a code of conduct its members have pledged to follow in relation to the marketing of sports betting.

The AGA released its Responsible Marketing Code for Sports Wagering today, on the one-year anniversary of the Supreme Court striking down the Professional and Amateur Sports Protection Act.

The code outlines a series of measures which aim to restrict underage gambling, promote responsible gambling and make sure both digital and traditional marketing is appropriate for audiences.

Read the full story on the iGB North America site now.

Image: Keenan Hairston