BetEasy pens data and games deal with GTGNetwork.com

Australian sports betting operator BetEasy has entered into a data and games partnership with data and technology provider GTGNetwork.com.

Under the new deal, BetEasy will now deploy GTG’s iSport Genius product and software. GTG said the content-and-insights platform is designed to inform and educate customers about their choice of bet.

iSport Genius leverages trillions of pieces of data and via an interface, creates a range of calls to action, with the aim of improving the overall experience for users.

“We’re constantly looking for ways to enhance our customers’ wagering experience and look forward to bringing this deal to life,” BetEasy’s chief trading officer Martin Tripp said.

Nathan Rothschild, co-founder and partner of GTGNetwork.com, added: “Our deal with BetEasy is recognition by another tier 1 operator of the value of our data platform and insights to sportsbooks and its customers. We’re delighted to be working closely with one of the leading operators in Australia.”

In December of last year, The Stars Group (TSG) announced it was set to take full control of BetEasy after agreeing a deal to acquire the remaining 20% interest in the operator for AU$151m (£77.4m/€91.4m/US$101.1m).

TSG, which already holds an 80% stake in BetEasy, said it expects to complete the purchase within 90 days of publishing its results for the year ended 31 December 2020, or finalising its merger with Flutter Entertainment.