Betfred, Racing Post partner on digital content venture

Betfred has joined forces with the Racing Post newspaper to offer customers a new digital football content package.

Available across Betfred’s mobile and tablet applications, the offering includes match verdicts, stats for various markets and team form for 28 leagues and competitions around the world.

Betfred customers will also be able to view a new predicted team line-up from up to three days before a game, as well as access integrated goalscorer markets.

In addition, the new package will feature a series of betting-focused analysis and tips, written by a team of football experts at the Racing Post.

“Delivering the best possible betting experience to our customer base is absolutely vital, and the data-rich football content now being delivered directly to their fingertips is a huge step in the right direction,” Betfred’s head of digital sportsbook Lewis McMillan said.

Eugene Delaney, B2B director at Racing Post, added: “We’re really excited to partner with a brand like Betfred to launch a product that gives punters access to vital stats and verdicts to help them make an informed football bet.

“With access to our expert content, combined with a slick betting journey, Betfred really have created a product that really engages the football betting audience.” 

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