BetMGM goes live in Nevada

BetMGM, the sports betting brand operated by the Roar Digital joint venture between MGM Resorts and GVC Holdings, has gone live in Nevada.

The roll out of BetMGM in the state will include the launch of a mobile betting app, as well as the rebranding of MGM Resort’s sportsbook facilities and more than 100 gaming kiosks across MGM’s Las Vegas properties.

Consumers will be able to place a wide range of mobile and in-play wagers via BetMGM, including pre- and in-game bets, parlays and prop bets.

In addition, BetMGM will connect with MGM Resorts’ loyalty program M life Rewards, with customers able to earn points, benefits and rewards that can be used at MGM’s resorts.

Read the full story on iGB North America.