Campeonbet signs affiliate deal with Income Access
Online sportsbook and casino Campeonbet has launched an affiliate programme in partnership with Income Access.
Under the deal, Income Access will manage the new programme with its affiliate software, allowing Campeonbet’s in-house team of affiliate managers to segment campaigns and target players according to language, country, city and device.
New affiliates that join the programme will benefit from up to 60% revenue share for the first three months promoting the brand, after which commission will revert to up to 50% revenue share.
Campeonbet said the affiliate programme forms part of its strategy to enter new global markets beyond its core focus of South and Central America throughout this year.
The brand, operated by CW Marketing B.V, is currently awaiting regulatory approval to enter a number of new markets.
“Our strategy and mindset at Campeonbet is strongly focused on international expansion, and we consider Income Access as an ideal ally on our journey into new global markets,” Campeonbet affiliate manager Joshua Light said.
“Supported by the Income Access platform, our marketing department and affiliate team are dedicated to optimising our customer acquisition and retention across all marketing channels, with a strong focus in 2018 on affiliates.”
Lorenzo Pellegrino, chief executive of Income Access and Digital Wallets at Paysafe, added: “Affiliate marketing is a tried and tested channel to establish a brand in new markets through long-term customer acquisition.
“Our software will allow Campeonbet to tailor its affiliate campaigns very specifically to ensure they succeed in whichever market the brand is targeting.”
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