Churchill Downs Incorporated (CDI) has announced that it will migrate its BetAmerica-branded sports betting and igaming business to Kambi and GAN’s software.
The deal will see GAN provide its enterprise software platform and player account management solution to CDI, supported by Kambi’s sports betting technology and related services such as trading and risk management.
“We believe the transition to GAN and Kambi as our new technology providers will enable our team to execute the rollout of BetAmerica sportsbooks and igaming product offering more efficiently as states move to legalise and implement regulations permitting sports betting and iGaming in the coming years,” CDI chief executive Bill Carstanjen said.
“BetAmerica will benefit from the proven excellence of these market-leading providers.”
The new solution will be rolled out across New Jersey, Pennsylvania, Indiana, Mississippi and Arkansas, where BetAmerica currently operates. CDI has not yet announced a timescale for the integration.