DraftKings expands partnership with Colorado Rockies
| By Aaron Noy
Sports wagering and daily fantasy sports operator DraftKings has expanded its partnership with Major League Baseball (MLB) franchise the Colorado Rockies.
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Under the deal, DraftKings will serve as the team’s first official sports betting operator, as well as continuing as its daily fantasy sports operator.
DraftKings will benefit from in-stadium branding at the team’s Coors Field home ballpark, as well as have license to use Rockies trademarks and logos.
In addition, DraftKings and the Rockies will jointly develop a new digital content series, featuring player appearances on DraftKings’ programs, podcasts and live videos.
Read the full story on iGB North America.