DraftKings signs with Kambi for US sports betting push

DraftKings has entered into a sportsbook partnership with Kambi as part of its effort to roll out sports betting services in the US.

Under the multi-year deal, Kambi will provide various sports betting technology and services to DraftKings.

Earlier this month, DraftKings announced its first US sports betting deal when it linked up with Resorts Atlantic City in New Jersey to offer such services in the state.

New Jersey last week began accepting sports wagers after passing legislation to regulate sports betting, following last month’s Supreme Court ruling on the issue.

Kristian Nylén, chief executive of Kambi, said: “I am delighted Kambi has been selected to partner DraftKings as it enters the sports betting market.

“The Kambi technology is unique in that it empowers operators to innovate and create differentiated sports betting experiences, providing the flexibility which will be crucial in the developing US market.”

Related article: DraftKings in sports betting deal with Resorts Atlantic City