Entain pens retail horse racing content deal with SIS

Under the agreement, Entain will have continued use of patented production technology from SIS across its flagship Ladbrokes and Coral retail stores in the UK and Ireland until December 2030.

The deal also covers the distribution of live racing content across satellite and IPTV, until December 2028, from SIS’ portfolio of more than 30,000 horse races annually over 170 racecourses across the globe.

“This new agreement allows us to continue to bring racing from all over the world to our customers in the UK,” Entain’s managing director for retail in the UK and Ireland, Andy Hicks, said.

“We’re offering a best-in-class experience through a combination of advanced broadcast production technology and content that fully satisfies our customers’ demand for exciting, high-quality and regular betting opportunities.”

SIS chief executive Richard Ames added: “As long-term partners, it is pleasing to be able to extend our provision to Entain of the SIS portfolio of premium racing content across all its retail premises. 

“Entain has been an early adopter of our production technology solutions and we are very pleased to extend these arrangements for the long term.”