FanDuel and Hills launch mobile sports betting in New Jersey

FanDuel and William Hill have opted to roll out mobile sports betting services in New Jersey, following similar moves by DraftKings, Borgata and PlaySugarHouse.

DraftKings became the first operator to launch such a service in the US state last month and has since outlined plans to expand this to other regulated states.

FanDuel has made a strong start to legalised sports wagering in New Jersey, with its sportsbook at the Meadowlands Racetrack claiming top spot during the first full month of regulation.

Punters wagered $1.36m (£1.1m/€1.17m) in sport bets at Meadowlands, which began taking legal wagers on July 14, making up around a third of total betting revenue despite only launching half way through the month.

FanDuel is now seeking to build on this by adding a mobile betting service to its offering in New Jersey.

William Hill US, the regional arm of the bookmaker, has also introduced mobile sports betting in New Jersey, where it currently operates sportsbooks at both the Ocean Resort Casino and Monmouth Park Racetrack.

Hills was the first company to take legal bets in New Jersey at Monmouth Park on June 14, and the firm has since spoken positively about its activity in the state.

The two launches, according to the Associated Press, come after the New Jersey Division of Gaming Enforcement granted both operators permission to run a five-day testing period.

Further such launches are expected as operators seek to ensure their wagering services are live and up to scratch for the new NFL American football season, which kicks off this Thursday.

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