FSB Technology strikes sports betting partnership with Squawka

FSB Technology has agreed to provide a fully optimised sports betting service to Squawka.

Under the deal, FSB will trade pre-match and in-play bets for Squawka across a range of sports, including football.

Squawka, which will be able to design its own front end, will have access to FSB’s APIs and UK betting licence, as well as various CRM tools to tailor bonus offers and betting incentives to targeted customers.

“Our vision is to provide football fans with an exciting and engaging platform which will challenge their football knowledge and opinion through games, quizzes and betting markets,” Squawka chief operating officer Guy Rogers said.

“In addition, we want to look after our customers properly from both a service and responsible gambling perspective.

“As such we are not providing an online casino or other random number generated products and will enable customers to view their complete betting history at all times, a feature which we believe should surely be mandatory.”

Richard Thorp, business development director at FSB, added: “Squawka will be able to deliver on their strategy around the live sports event experience safe in the knowledge that they have a flexible platform at their disposal, as well the most modern CRM tools.”

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