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GAN brokers strategic deal with SBTech

| By iGB Editorial Team
GAN has agreed a strategic relationship with SBTech to serve real-money sports betting to casino operator clients in the US

GAN has agreed a strategic relationship with SBTech to serve real-money sports betting to casino operator clients in the US.

Under the deal, GAN will integrate its GameSTACK enterprise software platform with SBTech’s sports betting solution, which will then be delivered to select GAN client’s end users, engaging online and through retail.

GAN has client list of more than 70 casinos in the US, which generate in excess of $8bn (€6.5bn) in land-based gaming revenues annually.

The partnership positions both GAN and SBTech in the event the Supreme Court of the United States overturns or modifies the current Federal US prohibition on sports betting enshrined with the Professional and Amateur Sports Protection Act 1992 (PASPA).

The state of New Jersey wants to overturn PASPA which makes it unlawful for governmental entities to sponsor, operate, advertise, promote, licence or authorise betting, gambling or wagering schemes that are based on games played by amateur or professional athletes.

Last month, the Supreme Court hosted an opening hearing, but a final decision is not expected until June.

“GAN has been asked by several clients to review, procure and support the delivery of a sports betting solution both online and in the on-property retail channel in the event PASPA is overturned,” GAN chief executive Dermot Smurfit said.

“We have conducted a lengthy diligence process in Europe to identify a preferred sports betting partner based on their technical capability, US licensing suitability, ability to integrate seamlessly with GAN’s enterprise software platform and the sophistication of their managed sports services.”

Richard Carter, chief executive of SBTech, added: “GAN is a licensed, trusted partner to more than a dozen US casino operators equipped with unique intellectual property and a proven track record in delivering and growing internet gaming businesses in the US.

“This partnership is logical for SBTech and permits SBTech to rapidly introduce its sports betting technology and services to a wide range of US casinos with a view to being the first to settle a US sports bet online and on-property in states such as New Jersey and Pennsylvania, in close collaboration with GAN,”

Related article: Supreme Court may back New Jersey in sports betting case

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