Genesis Global to launch first sportsbook with SBTech

Online gambling operator Genesis Global is to launch its first sportsbook service in partnership with sports betting technology provider SBTech.

Under the long-term arrangement, Malta-based Genesis, which operates a portfolio of online casino brands including Casino Cruise and Spinit, will utilise the SBtech platform to power a multi-jurisdiction sportsbook offering.

The new sports brand will provide players with a comprehensive sports betting service, including live wagering options powered by official data from the likes of Sportradar and Betgenius.

Other features will include fully native mobile apps, a secure payments hub and responsible gaming functionality such as self-exclusion APIs.

“Since our inception in 2014, we’ve achieved considerable growth in Europe and we are keen to expand this even further, across multiple EU regulated markets,” Genesis chief executive Ariel Reem said.

“Our aim has always been to create an extraordinary experience for both players and partners. That’s why we are delighted to be partnering with SBTech, whose capabilities and core values align clearly with ours.”

SBTech’s chief development officer Andrew Cochrane added: “Through our powerful platform and innovative sportsbook, we will help propel Genesis Global’s presence in online sports betting and gaming, by capturing new market share in the sportsbook vertical, as well as boosting their casino revenues.”