Genius Sports signs up to Canadian soccer data and content deal
| By Richard Mulligan
Genius Sports has partnered with Mediapro Canada on a project designed to enhance coverage of the country’s football competitions.
Mediapro Canada, which has a 10-year deal to promote the sport, will integrate Genius Sports’ live data and content into its OneSoccer dedicated streaming platform.
Genius Sports’ data-driven marketing technology will also help to expand Mediapro Canada’s domestic audience by driving OneSoccer subscriptions through personalised promotions and offers.