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GVC agrees in-play betting tennis deal with Stats Perform

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Data and odds supplier Stats Perform has agreed a six-year partnership with GVC Holdings to provide a new and exclusive official Women’s Tennis Association (WTA) data service for in-play betting across GVC’s sportsbook brands.
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The agreement follows this week’s announcement from the WTA that Stats Perform had acquired the exclusive rights to distribute umpire data from 2021-2026, collect ultrafast shot-by-shot data across the entire tour and produce thousands more live video streams from its expanded tour.

The WTA tennis data joins Stats Perform’s portfolio of betting data from top tier football competitions including LaLiga, Ligue 1, Major League Soccer, J-League and CONMEBOL, as well as data from competitions in basketball, ice hockey, handball, volleyball and cricket.

“We’ve long discussed the opportunity with our customers to improve the fan and betting experiences for sports such as tennis through applying our data collection and AI expertise, and are delighted that GVC are aligned with our vision,” said Andrew Ashenden, chief betting officer at Stats Perform.

Jamie McKittrick, commercial director at GVC, added: “the WTA tennis tour is very popular for bettors across our territories and using the best available in-play data means we can offer the best in-play experiences.”

“We’re looking forward to creating a variety of innovative new betting experiences for our bettors. Stats Perform have long been a trusted partner in the delivery of high-quality official data and we’re delighted to extend our partnership across to this new product.”

Stats Perform’s data deal with the WTA follows a number of data rights deals secured by the supplier this year, including a renewal of its New Zealand Cricket deal, an official data partnership with Ecuador’s LigaPro football league, the securing of official betting data rights for the US-based United Soccer League, a data deal with Cricket South Africa, and an exclusive official rights deal with Football DataCo to collect and distribute event data for all major English and Scottish football leagues.

It has also expanded its agreements with operators globally this year, signing an extended partnership with DraftKings in June and becoming the sole live streaming video supplier for Norway’s Norsk Tipping in July.

GVC Holdings announced earlier this month it would rebrand as Entain, and committed to generating 100% of revenue from locally regulated markets by the end of 2023.

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