Sports data specialist Stats Perform has agreed an exclusive official rights deal with Football DataCo to collect and distribute event data for all major English and Scottish football leagues.
The agreement, which includes the English Premier League, will permit Stats Perform to deliver detailed data to media, fantasy, broadcast and professional teams around the world.
Stats Perform will also be able to distribute official player tracking data to rights-holding broadcasters, as well as player market data to licensed sportsbook and daily fantasy operators, to power pre-game and in-play betting on player stats.
The agreement also covers the distribution of artificial intelligence (AI) powered insight data to broadcasters and media. This will be developed via FDC Labs, a new partnership between Football DataCo and tracking technology specialist Second Spectrum.
“We are honoured that our investment in collecting and distributing the fastest, most accurate detailed event data with the utmost professionalism has again been recognised by Football Dataco, and are excited to use our trusted data as the foundation to drive even deeper connections to some of the world’s greatest teams and players, through our FDC Data Labs partnership,” Stats Perform chief rights officer Alex Rice said.
Football DataCo general manager Adrian Ford added: “Extending our partnership with Stats Perform was an obvious choice. The Opta data brand is strong and the business has a deep understanding of football, vital factors for our Leagues who want the best and most trusted data.
“Stats Perform will build on these strong foundations and continue to drive innovation through our FDC Labs partnership, using data to tell new stories for fans who have an appetite for greater insight into the beautiful game.”
Any Football DataCo data used for betting falls under an existing rights deal with Genius Sports Group. Signed in May 2019, the agreement gives Football DataCo exclusive rights to collect, licence and distribute live data from the UK’s leading football competitions.
“It’s great to have Stats Perform inside the official data tent,” Genius Sports Group chief executive Mark Locke said. “This deal keeps official data at the heart of betting on UK football.”
Stats Perform’s official media and betting data portfolio also includes a number of other major football leagues such as the Spanish La Liga, French Ligue 1, Major League Soccer in the US and an agreement with South American continental governing body Conmebol.