GVC lands extension with B2B partner CBCX

GVC Holdings has agreed a multi-year renewal to its B2B partnership with Austrian sports betting and in-play wagering solutions provider CBCX.

Under the new deal, which extends a relationship that began in 2012, GVC will continue to supply CBCX with its B2B sports trading solution, GVC Feed.

The GVC Feed provides live sports betting data such as odds, fixtures, results, scoreboards and event calendars in various languages to online and land-based B2B clients. The feed can be integrated into a client's sportsbook via an interface.

CBCX provides both retail and online betting solutions to businesses, including software systems, customer cards, cash handling and betting terminals.

“Today’s announcement means CBCX retail clients across the globe will continue to benefit from the same market-leading, margin-driven, quality content offered by GVC’s own premium sports betting brands including bwin and Sportingbet,” GVC’s head of B2B Ian Turnbull said.

CBCX chief execuitve Michael Jeske added: “Driven by the quality and sustainability of GVC´s services, the CBCX sports betting application XLive has truly evolved and we are proud that XLive is widely regarded as the leading betting product for retail and web/mobile B2B betting operations.”