Hard Rock secures AZ market access with Navajo Nation deal
| By Robert Fletcher
The Hard Rock Digital arm of Hard Rock International has secured market access in Arizona through a new partnership with the Navajo Nation Gaming Enterprise (NNGE).
Under the agreement, the operator’s Hard Rock Sportsbook mobile app will launch in the state’s regulated sports betting market.
The NNGE, a division of the Navajo Nation, the largest federally recognised Native American Nation in the US, operates five gaming and hospitality facilities across Arizona and New Mexico.
Hard Rock also offers online sports betting in the states of New Jersey and Iowa.