IGT and iPro target Italy with fantasy sports platform

International Game Technology (IGT) and iPro have joined forces to launch a new real-time fantasy sports platform in the regulated Italian market.

Available exclusively on Lottomatica’s betting platform, ringit! will allow players to win cash by correctly predicting what will happen next in football matches.

Players will be able to predict in-game events such as which players will score goals, take corner kicks, or be issued yellow or red cards.

The platform will benefit from iPro’s patented technology as well as Betradar’s real-time data.

“ringit!’s innovative gameplay sets it apart, but the flexibility of the platform is our key to success,” iPro founder and chief executive Robert Melendres said.

“Launching into the real-money sports betting market is a major milestone as the American legal landscape on fantasy sports remains fluid.”

Fabrizio Virtuani, senior vice-president digital and betting at Lottomatica, added: “In-play betting has driven European sports book revenues to €5.9 billion ($6.5 billion), and established Italy as the fourth largest betting market in the world.

“ringit! brings significant innovation to the space, delivering the excitement of in-play sports betting every five minutes of the match.

“ringit! tournament structures let Lottomatica players compete amongst themselves to prove their soccer skill to win more, and win more often.”

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