Gaming solutions giant International Game Technology (IGT) has expanded its PlaySports product for the US sports betting market, setting up full-service trading team based in Las Vegas.
The supplier intends to offer a complete solution for operators seeking a single sports betting service provider, combining round-the-clock oddsmaking with localized pricing for pre-game and in-play wagering. The product also offers continual monitoring and optimization for customers.
Operators using the PlaySports product will gain access to on-call advice for the day-to-day running of their operations, as well as original promotional bets, parlay and combination wagering, and IGT-designed retention and acquisition strategies.
IGT PlayDigital’s senior vice president, Enrico Drago, said: “The flexibility and reliability of the IGT PlaySports platform has long been one of its greatest attributes, and adding services such as those provided by our Trading Team completes the solution.”