IMG Arena snaps up betting data and live streaming rights to LPGA
| By Robert Fletcher
Sports betting data business IMG Arena has entered a data and live streaming partnership with the Ladies Professional Golf Association (LPGA).
Under the deal, IMG Arena will hold the rights to the LPGA’s official sports betting data and live streaming distribution.
From early this year, IMG Arena will offer a range of real-time, shot-by-shot data and markets via its Golf Event Centre, as well as live streaming and interactive course visualisations from the Tour.
Initial operator partners will include Bet365, BoyleSports and Tipsport.