Intralot pens sports betting deal with Amelco

Intralot has joined forces with Amelco to develop and deliver a suite of next-generation sports betting products.

As part of the strategic partnership, Intralot will integrate modules of Amelco’s ATS platform to develop a new, omni-channel sports-betting solution, which the two firms said will be designed to suit regulated lotteries and sports betting operators around the world.

The ATS platform will also be integrated with Intralot’s retail lottery solution to help create the customised service.

Amelco’s core ATS sportsbook platform is already used by a number of major operators in regions around the world.

“Intralot’s legacy as global sports-betting operations leader is widely enhanced by integrating Amelco’s innovative software functionalities,” Intralot group chief executive Antonios Kerastaris said.

“We are confident the resulting pioneering product will quickly be recognised as the best integrated retail and online betting platform available globally.”

Damian Walton, owner and founder of Amelco, added: “Having the opportunity to deploy our sportsbook solution including our algorithmic trading engine, supplemented with our physical trading services, within the core of Intralot business, will help us demonstrate the full capabilities of the product.

“Our collaboration with Intralot on this partnership will allow us to maximise our full potential on a global scale.”

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