ioSport plots betting development with Superbet

ioSport has agreed a deal with Romanian betting and gaming company Superbet to develop a range of next-generation betting products.

Under the deal, ioSport, which specialises in pricing and automated solutions for the sports betting industry, will power the products with its automated pricing technology.

ioSport will also leverage its proprietary Erlang-based tech stack and machine learning capabilities.

Both companies said that the new products will aid Superbet in “building market share in new and existing territories with a range of innovative features”.

Jamie Hart, director of e-commerce at Superbet, added: “The world is changing rapidly, driven by significant advances in our use of technology.

“Until now, the betting industry has remained relatively stagnant while big steps have been made elsewhere.

“At Superbet we intend to build an enhanced betting experience that embraces those advances, and the guys at ioSport think in the same way we do.

“Sports pricing, and trading in general, has seen more disruption than casino gaming, but I believe we’re only scratching the surface.

“With ioSport as partners we’re well placed to push new boundaries and open up fresh flexibility into sports betting.”

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