Kambi and Rank expand into Spain with new sportsbook deal

Kambi has agreed a multi-year extension to its sportsbook supply deal with London-listed operator Rank Group.

The expanded deal will see Kambi power a sports betting offering for Rank’s Spanish-facing Enracha brand, complementing the existing Grosvenor Casino-branded sportsbook.

Rank will use Kambi’s API functionality and open platform to develop the sportsbook front end for the bingo-led Enracha.

“We’re thrilled to strengthen our working relationship with Kambi as our sports betting provider,” Rank director of digital operations Adam Joseph said. “They have been integral to the success of our sportsbook, Grosvenor Sport, since 2016.

“Kambi's strategy of empowering their operators aligns perfectly with our ambitions of providing a unique online gaming experience for our customers, and we look forward to amplifying this further as Grosvenor One, our multi-channel platform, continues to build momentum in the sports betting market.”

The pair have worked together since 2016, with the Grosvenor Sport said to have gained a strong foothold in the UK market since its launch, becoming a high-profile sponsor in horse racing.

While Rank has not yet broken out figures for the brand’s performance, it reported that the Digital division, which includes Grosvenor Sport, saw revenue rise 2% year-on-year in the third quarter of its financial year, ended March 31.

“It gives me great pleasure to confirm a new long-term deal with Rank Group, one of the leading and most respected operators in the gaming and sports betting industry,” Kambi chief commercial officer Max Meltzer said.

“In the space of three years, Grosvenor has developed into a recognised sports betting brand and we are confident this successful partnership will springboard Grosvenor to its next level of growth and also help Enracha achieve similar recognition in Spain.”