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Kambi strikes sports betting deal with Belgian National Lottery

| By Robert Fletcher
Kambi Group has agreed an exclusive multi-year deal to provide sports betting technology and services to the Belgian National Lottery’s (Loterie Nationale) Scooore brand.
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Under the agreement, Kambi will provide its sports betting solutions across both Scooore’s online and retail offering.

Launched in 2012, Scooore operates in over 300 retail sports betting locations across Belgium, while the brand also has an established online presence in the country.

Kambi secured the supply deal after a competitive public tender process.

“Kambi’s accomplished record in digital retail, coupled with its flexible and scalable technology give us every confidence that this partnership will deliver engaging and enjoyable sports betting experiences for our players in both the online and on-property environments,” Loterie Nationale chief executive Jannie Haek said.

Kambi chief executive Kristian Nylén added: “The lottery has ambitious plans to grow its sports betting footprint, and we look forward to helping to unlock those ambitions with the power and flexibility of the Kambi sportsbook.”

The deal comes after this month it was revealed that the number of sanctions issued for compliance failures in the Belgian land-based gambling sector by the country’s Gaming Commission increased to 52 in 2019.

However, figures from regulator also showed the number of outlets punished with licences being revoked fell year-on-year.

Last month, Kambi extended its technology partnership with LeoVegas to cover all of the online gambling operator’s sportsbooks. LeoVegas’ range of sports betting brands, including BetUK and 21.co.uk, will now be powered by Kambi.

This came after Kambi in July reported a slight increase in revenue for the first half of the year, despite second-quarter revenue declining 31.6% to €14.8m.

However, total profit for the first half fell 51.6% year-on-year to €1.7m.

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