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Ladbrokes Australia signs up Sportcast for Multiverse

| By iGB Editorial Team
Sportcast’s Same Game Multi components are being integrated with other partners following Ladbrokes Australia tie-up

Software provider Sportcast is set to unveil further partnerships after striking a deal with Ladbrokes Australia that will enable the bookmaker to offer punters the chance to combine any bet within the same accumulator.

After adding selections through the operator’s Multiverse offering, punters will be able to switch on or off any combinations of singles and Sportcast-powered Same Game Multi components, with prices instantly updated within the bet slip.

The Same Game Multi offering has initially launched across the Australian NRL rugby league, AFL Australian rules, NBA basketball and football leagues, with more sports to be added soon.

The service has been described by Sportcast as an industry first, but commercial director Ryan Coombs told iGamingBusiness.com that further deals are in the pipeline.

“There will be further partnership announcements this year,” he said. “Whilst Sportcast were early in developing our BetBuilder/Same Game Multi product, we’ve now seen the industry come around to its potential, with many now considering it an essential part of a sportsbook’s furniture.

“We are continually expending to new sports, including the US big four, which also opens up new opportunities for us, so new partners are in the process of integrating, with hopefully more to come.”

Sportcast supports five different integration methods, allowing the company to respond to the unique requirements of operators, Coombs added.

For example, Betsson utilised Sportcast’s APIs to build its own BetBuilder customer interface and experience, while Ladbrokes Australia has integrated into Sportcast’s engine to power the Multiverse bet slip offering, and GVC has integrating its own customisable BetBuilder experience and interface directly into its platform, websites and apps.

“The duration to integrate is largely down to the bespoke requirements of our operators, but we’ve been able to deliver integrations in as little as two weeks leading up to the World Cup,” Coombs said.

Ladbrokes Australia’s chief marketing officer, Jason Kibsgaard, added: “Partnering with Sportcast creates new opportunities to leverage cutting edge technology and deliver both a fantastic same game multi product and an experience like no other.”

Sportcast, which has offices in the UK and Australia, launched in 2013 and is now live across many brands, such as GVC/bwin, Betsson and Betfred.

Sportcast commercial director Ryan Coombs added: “Multiverse demonstrates the flexibility of Sportcast’s technology in offering a unique and seamless betting experience without the limitations punters have had to endure in the past.”

Picture credit: Tom Reynolds

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