Ladbrokes pens exclusive greyhound rights deal with SIS

Ladbrokes has agreed an exclusive deal with SIS for track and broadcast rights at UK greyhound-racing venues Monmore and Crayford.

The agreement will enhance the SIS Greyhound Service coverage available to licensed betting operators in the UK and Ireland, as well as extend the reach of live greyhound racing online through SIS Stream, the firm’s streaming service for bookmakers around the world.

The four-year deal will run through to the end of 2020.

“We’ve been working with Ladbrokes for more than 28 years and we’re pleased to announce this partnership, which will ensure we take our longstanding relationship to well over three decades,” SIS commercial director Paul Witten said.

“We will continue to deliver our high-quality, reliable broadcast SIS Greyhound Services at Monmore and Crayford, while further developing our greyhound offering to include more products and growing online reach.”

Richard Brankley, head of stadia for Ladbrokes, added: “Developing the greyhound offering is a high priority for us and, while schedules will remain the same in the short-term, we’re excited for the opportunities that SIS can deliver to ensure that our hugely popular tracks continue to offer industry-leading prize money, along with the security of a long-term deal for trainers and owners.”

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