LeoVegas unveils responsible gambling initiative

LeoVegas has moved to strengthen its commitment to responsible gaming by launching ‘LeoSafePlay’.

An external site from LeoVegas.com, LeoSafePlay is a new platform designed to promote responsible gaming by offering customers new services to help them gamble responsibly.

Players can use the platform to become more aware of the signs and dangers of irresponsible gambling, as well as access a self-assessment tool to measure their own gambling habits.

LeoSafePlay will also allow customers to limit their playing time and deposits on LeoVegas.com, while all staff at the operator have been given online training to ensure they have the tools to assist players if necessary.

LeoVegas promoted the new service during a recent English League Cup football match between Norwich City and Arsenal.

The operator serves as the main front-of-shirt sponsor of Championship club Norwich and for the game against Premier League Arsenal, the LeoSafePlay logo featured on the shirt sleeves of all Norwich players.

Noel Zammit, head of customer support at LeoVegas said: “At LeoVegas, we are dedicated to the duty of care we owe to our customers, to help them to play safely and responsibly.

“We are proud to be transparent on our stance in promoting responsible gambling and believe by tackling the issues head on through LeoSafePlay, we can help ensure gaming remains fun for our customers.”

Related article: LeoVegas finalises acquisition of Royal Panda