Novomatic, Sportradar plot sports betting development

Novomatic has linked up with Sportradar to develop a new line of sports betting products and services.

Under the agreement, Novomatic will initially focus on a turnkey solution for retail and other channels that is built around Sportradar’s Managed Trading Services.

The initial offering will include cash desks, self-service betting terminals with intuitive player environments.

Novomatic and Sportradar intend to focus the new service on the Italian market.

“It has become clear that sports betting is a growing opportunity that we are making serious in-roads into,” Novomatic managing director Bartholomäus Czapkiewicz said.

“We offer a platform with distribution channels that is unrivalled, therefore, we found in Sportradar a company highly established in the sports betting space that complements and supercharges our mutual offering.”

Carsten Koerl, founder and chief executive of Sportradar, added: “Novomatic needs no introduction to anyone with any interest in the betting and gaming space, and the confluence of the group’s hardware, technology and reach, with Sportradar’s credentials in odds, data and risk management should pique the interest of all retail and digital operators around the world.

“Our initial focus will be products focused on the Italian market, and we will work tirelessly to support Novomatic in terms of future product development and geographic expansion.”

Related article: Novomatic finalises investment in AGT