NRM signs numbers betting deal with Ladbrokes Coral
Technology and software solutions supplier NRM has agreed a deal to install its Numbers Betting Platform across the vast majority of the Ladbrokes Coral land-based estate.
The new agreement covers more than 3,000 licensed betting offices and follows up on an initial trial period.
The process began in 2014 when NRM responded to a request for proposal from Coral and participated in a subsequent competitive tender, which the company won.
NRM then worked with Coral on a product trial and went on to proceed with a full roll-out in 2015.
Andrew Ludlow, managing director and co-owner of NRM, said: “Following the Ladbrokes Coral merger completed in November 2016, we were able to case study our work with Coral and in the process demonstrate how our proven record for on-time delivery, code quality and outstanding reliability could be replicated across the merged estate.
“I believe this business win demonstrates our passion for the betting sector, our agility as a business and our ability to deliver gaming solutions, that are both on budget and on time.”
Justin Browning-Smith, head of new product development at Ladbrokes Coral, added: “There’s no doubt that we are delighted with the product as well as the relationship we enjoy with NRM.
“The Numbers Betting Platform is incredibly robust and reliable with 99.8% uptime.
“Significantly, NRM has shown itself to be a key strategic partner for our business and one with a clear focus and a commitment to do whatever it takes to deliver on its promises.”
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