Bet365 expands sports betting content with Infront Bettor deal

Under the agreement, Bet365 will distribute 18,000 hours of content from over 30 rights holders to more than 80 million customers from over 160 countries around the world.

Infront Bettor’s content portfolio includes football competitions such as the English League Cup, Coupe de France and Turkish Superlig, as well as the IIHF Ice Hockey World Championship and the Champions Hockey League.

In addition, Infront Bettor will work with Bet365 in an effort to reduce stream latency from the current standard of between six and nine seconds to help improve the experience for customers.

“This is a major agreement for Infront Bettor. It has been a busy and exhilarating few months launching the division, building out major and robust operations, acquiring a highly desirable set of betting rights and communicating to the market our new service,” Infront Bettor head, Chris Catling, said.

“To agree terms with a partner who has led the digital revolution of online betting and is as forward-thinking as Bet365 validates the hard work up until this point.

“With a market leader like Bet365 showing a real desire to embrace real-time streaming, I see a new horizon for video products that drive betting engagement and interactivity increasing the fan engagement and betting experience.”