Betway.fr and its accompanying mobile apps will allow players in France to access betting options on a wide range of sports events and competitions.
The new site will also benefit from Sportnco’s Player Account Management (PAM) system.
“The Betway brand already has a huge global presence and we’re delighted to work with Sportnco to bring our range of markets and exciting products to French customers,” Betway’s chief executive Anthony Werkman said.
Sportnco founder and chief executive Hervé Schlosser added: “Sportnco is delighted to be working with Betway in France. The group will be a fantastic addition to the country’s online and mobile sports betting scene and brings a wealth of experience, know-how and competitive spirit to the space.”
Meanwhile, Betway has also agreed a three-year deal to become the official betting partner of German Bundesliga football club Eintracht Frankfurt.
Betway will receive branding exposure at the team’s Deutsche Bank Park stadium on pitchside LED screens, while the operator will work with the team to create new content for fans.
“The Bundesliga is one of the most recognised football leagues globally; therefore, it will be a great privilege to see the growing presence of the Betway brand at the Deutsche Bank Park stadium,” Werkman said.
Eintracht Frankfurt board spokesman Axel Hellmann added that the club had faced some financial difficulties, making the deal particularly important.
“We are entering into a strategic partnership with Betway in a difficult phase, which makes it even more significant,” Hellman said.
“Betway wants to expand its business not only throughout Germany, but also in the Rhine-Main region in particular. We are pleased that we will make a positive contribution to Betway’s further growth with our emotions and brand strength around our club.”