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Stats Perform’s Opta named exclusive data partner of NZ Cricket

| By Robin Harrison
Sports data specialist Stats Perform has renewed its exclusive data partnership with New Zealand Cricket (NZC), the sport’s governing body in the country, for international and domestic competitions.

The agreement will see the supplier’s Opta subsidiary granted exclusive rights to collect, analyse ball-by-ball event data and insights for broadcast, media, fantasy and betting operators. This will also be used by the NZC’ digital and social media teams, to provide deeper engagement for fans and bettors alike.

It covers all of NZC’s international fixtures, across all formats, and domestic competitions including the Super Smash men’s and women’s T20 competitions.

Stats Perform will also distribute live streams to licensed sportsbook operators via its Watch&Bet platform for an expanded range of NZC competitions, including the Ford Trophy and Plunket Shield, which have never before been broadcast.

The deal further strengthens Stats Perform’s cricket rights portfolio, which already includes the England and Wales Cricket Board; Cricket Australia and Cricket South Africa, as well as the international governing body for the sport, the International Cricket Council. This, the supplier pointed out, makes it the largest provider of cricket data in the market.

“We are thrilled to have renewed our partnership with New Zealand Cricket. We look forward to continuing to provide extensive coverage for all of the premier Cricket New Zealand matches and supporting the production of live streams from previously un-broadcast competitions,” Stats Perform chief rights officer Alex Rice said. 

“Through our new agreement, Stats Perform data and video will be used to maximise significant opportunities for global engagement and improve the way it is experienced and understood by fans,” he said. “We look forward to providing an expanded premium in-play gaming experience, improved data insights and providing more content for sponsors.”

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