Overdrive Marketing acquires TheRX.com
Texas-based Overdrive Marketing Inc. has acquired longstanding online sports wagering portal TheRX.com, in a deal worth $2.4m (£1.7m/€2.0m).
In addition to offering marketing, content and SEO services, Overdrive is the operator of OddsTrader.com, a US-focused affiliate portal offering betting odds, price comparisons, statistics, live scores and injury reports.
TheRX.com has operated TheRXforum.com, one of the largest dedicated sports betting forums since 1995, and also provides daily sports news, picks and insights. The platform’s forum allows sports fans to discuss betting, sports and other topics.
“The acquisition of TheRX.com puts us in a strong position to capitalize on the huge potential of the burgeoning US sports betting industry,” said Timothy Seay, Overdrive’s chief executive.