Perform lands Lega Basket Serie A betting rights

Perform Group has secured betting rights to the Italian LBA Lega Basket Serie A club basketball competition.

The deal covers the 2018-19 and 2019-20 seasons.

Perform will show coverage of games via its Watch&Bet live streaming service.

“The LBA is terrifically exciting, high quality basketball, making it the perfect complement to FIBA, La Liga, Ligue1 e WTA,” Perform’s business development manager Stefano Drago said.

“Our strategy is to offer customers the widest amount of premium, entertaining sports content 24/7/365 and Lega Basket Serie A Basketball is perfect to further enhance our Watch & Bet service.”

Lega Basket president Egidio Bianchi added: “The assignment of these rights is a confirmation of how the LBA intends to continue and consolidate its project aimed at increasing the value of the Serie A championship by creating the basis for its further and greater fruition by all means.

“We decided, for the first time in the history of the League, to market the betting rights and the fact that to win them was a company like Perform, as well as fill us with satisfaction and pride, we are comforted that we are on the right path to spread better the LBA brand as we have already done in these playoffs that have received great attention from the public and the media.”

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