Perform launches new data service with Bet365 and SkyBet

Sports content provider Perform has unveiled Bet365 and SkyBet as the launch partners for its new Opta Fast Player Statistics Feed real-time data service.

The feed pushes in-play statistics such as shots, passes and tackles to operators, with those that use the new service able to integrate this data into bet-builders and request-a-bets for football competitions around the world.

Partner operators have the option to either ingest Opta’s fast player data directly to power their own trading, or work with pricing providers that are accredited to use Opta’s data, including the likes of Sportcast and Banach.

Bet365 and SkyBet are the first operators to use fast player data from the service to power their in-play betting products.

Andrew Ashenden, chief commercial officer at Perform, said: “Our expertise in both fast data for in-play trading, via RunningBall, and deep data, via Opta, means we’re uniquely placed to create a fast player statistics service that operators, fans and bettors can trust.

“Fans and bettors the world over are accustomed to seeing data like shots, passes and tackles collected in line with Opta definitions across media and broadcast.”

To support the launch of the new service, SkyBet ran a promotional campaign, pledging to deliver ‘In-play, as you’ve never seen it before’.

John Harlow, SVP betting at Perform, added: ‘If you’re a bettor following in-play events like shots, tackles and passes, it’s like you’re watching an entirely new game.

“Goals are still the most important thing of course, but shots happen ten times as frequently as goals, and from a wider spread of players, so the new Opta feed has given a way for operators to create compelling new player-focused experiences that occur throughout the 90 minutes.”