Perform opens new UK headquarters in Leeds

Digital sports content and media company Perform Group is to open a new UK headquarters in the English city of Leeds.

Perform has signed a 15-year lease agreement to take the Optim building at the White Rose Office Park.

Upon moving to the facility, Perform will be based alongside the likes of banking giant HSBC, telco O2 and UK tax authority HMRC.

Perform is the company behind a number of media and data services utilised by gambling operators, including OptaPro and Scout7.

According to Insider Media, Wayne Cort, global director of property for Perform Media, said: “We are excited to be part of the future of the White Rose Office Park, one of Leeds foremost office locations, and it was clear to us that it was the ideal location for our Leeds HQ building.

“The White Rose Office Park offered not only the unrivalled connectivity our business demands, but the future transport infrastructure and the prominent building position made it the obvious choice.”

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