Playtech BGT Sports hails success of BetTracker

Playtech BGT Sports has paid tribute to its BetTracker product after revealing that downloads of the application have more than doubled since the start of the club football season.

The app allows retail customers to track and cash-out bets on a mobile device that have been placed on the firm’s in-shop self-service betting terminals, even without an account.

BetTracker is currently available in over 2,000 shops across the UK and Ireland, and since the season kicked off, the app has experienced more than 30,000 bet ticket scans and transfers.

John Pettit, managing director for the UK, Ireland, Asia, and Australia at Playtech BGT Sports, said: “BetTracker has been very well-received since its launch and has really taken off in the last few weeks.

“It’s a unique app that provides players with the ability to track their bets on the move and cash out if they choose.

“From an operator point of view, it increases the number of bets placed in shops by appealing to both new and existing customers; it also directly increases revenues as more bet tickets are ‘cashed out’ once they are transferred to BetTracker.

“We’re now confident it will be taken up be even more shop customers as we head towards the all-important World Cup next summer, with our operating partners reaping the rewards.”

Meanwhile, Playtech has completed the acquisition of technology, intellectual property and certain customer assets from ACM Group.

Playtech in August announced that it had agreed a deal for ACM, known in the industry as ‘Alpha,’ to join the TradeTech Group.

In addition, the brand TradeTech Alpha has also be created to deliver bespoke risk management and trading solutions to B2B customers.

Related article: Playtech to acquire assets from ACM Group