PointsBet has entered into a multi-year partnership with Kroenke Sports & Entertainment (KSE), owner of the National Hockey League (NHL)’s Colorado Avalanche, the National Basketball Association (NBA)’s Denver Nuggets, the National Lacrosse League (NLL)’s Colorado Mammoth and the Colorado Rapids of Major League Soccer (MLS).
The deal sees PointsBet become the official exclusive gaming partner of Colorado Avalanche, Denver Nuggets, Colorado Mammoth, and the teams’ home arena, Pepsi Center. The exclusive agreement covers the entire gaming category, including retail and online sports betting, daily fantasy, online casino and free-to-play.
In addition, PointsBet has been named an official sports betting partner of KSE’s sports media outlets aimed at the Rocky Mountain region; Altitude TV and Altitude Sports Radio.
Johnny Aitken, CEO of PointsBet USA, said: “It was instant from day one there were shared values between the Kroenke Sports & Entertainment team and PointsBet, with a clear focus for putting our fans and customers first. We’ve long stated that our goal is to become synonymous with Colorado sports betting, and this exclusive partnership with our hometown teams in the Denver Nuggets, Colorado Avalanche and Colorado Mammoth, plus premium entertainment spaces within their playing arena, is a momentous step in that process”.