PointsBet scores new partnership with NBA

PointsBet has entered into a multi-year partnership with the National Basketball Association (NBA), marking its first official deal with a professional sports league in North America.

Under the new agreement, PointsBet will serve as an authorized sports betting operator of the NBA and also gain access to official NBA betting data and league marks for use across its digital betting platforms.

PointsBet will also integrate the first-ever ‘Win Probability Metric’ across certain NBA platforms, including the NBA.com website and NBA social media channels.

Powered by PointsBet, this Win Probability Metric will provide supporters with real-time insight toward projected outcomes, by utilizing the same analytics and statistics used on the PointsBet sportsbook.

Read the full story on iGB North America.