GiG finalises Crab Sports deal as Maryland opens licensing process
| By Zak Thomas-Akoo
Gaming Innovation Group (GiG) has ratified its previously announced agreement with Maryland sports betting brand, Crab Sports, as Maryland opens its mobile sports betting licensing process.
The formalisation of the deal comes after the signing of an initial head of terms agreement in June, where GiG offered the use of its platform and sportsbook to the Maryland-facing Crab Sports
The agreement is the first US deal of its kind for GiG since the business’ April acquisition of Sportnco, along with its in-house turnkey sportsbook.
GiG CEO Richard Brown said: “I am excited to be partnering with a localised brand like Crab Sports in Maryland, US. We view the Maryland and the wider US market as a strong opportunity given our expertise in personalisation and building a unique customer experience.”