STS targets in-play growth through Genius Sports deal

STS, the leading betting operator in the Polish market, will utilise Genius Sports’ LiveData and LiveTrading solutions, delivering official data and live pricing across thousands of sporting events per year.

The operator added that the partnership includes Genius Sports’ portfolio of premium official data rights, including popular events in Poland such as Euroleague Basketball, the Ekstraklasa top-tier football league and Polish Basketball League.

“STS is not only the largest Polish bookmaker, but we are also one of the biggest technology and data-driven companies in the iGaming industry,” said Mateusz Juroszek, chief executive of STS.

“One of our advantages is our own technology and the ability to easily implement the most attractive tools from the best suppliers. We are constantly improving the customer journey at STS, and in-play odds, powered by Genius Sports will be a pillar of this.”

A Stowarzyszenie Graj Legalnie survey published earlier this year reported that STS had a 46% share of the Polish market in 2020 with revenue of PLN3.319bn ($837.0m/€714.5m/£613.1m). STS has 440 betting shops in Poland and four offices located in Katowice, Warsaw, Prague and Malta.

“Partnering with STS, the leading operator in the Polish betting market is further validation of our global commitment to official sports data,” said James McKiernan, head of commercial, EMEA at Genius Sports.

“With access to the fastest, most accurate and reliable live betting content, STS will deliver Polish players with best in-class betting experiences on the biggest sports leagues.”