Quarter4 closes round of seed funding after raising $1.6m
| By Nosa Omoigui
Quarter4 – which uses AI to offer predictive sports data and analytics for sports, media and betting businesses – has announced the closure of its latest round of seed funding, during which it raised $1.6m.
![Quarter4 closes round of seed funding](https://igamingbusiness.com/img-srv/3ASY3kl2Ek4NmftYUhGlPnAjy__M0-8SyXJ2YDNoKws/resizing_type:auto/width:0/height:0/gravity:sm/enlarge:1/ext:webp/strip_metadata:1/quality:90/bG9jYWw6Ly8vaWdhbWluZ2J1c2luZXNzLmNvbS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wMS9Nb25leS0yXzAuanBn.webp)
The money will go towards talent acquisition as part of the company’s expansion of its sales and technical teams.
Shore Capital Sports & Entertainment led the round, and will continue to assist Quarter4 with business development, strategic investment and financial advisory services.
Shore Capital managing partner Scott Secord said: “Quarter4’s technology is exciting because it spans across the sports landscape providing incredible data and rich insights for sports betting, sports media and sports broadcasting companies.”