SBTech bolsters in-play offering with ‘Action Betting’

SBTech has moved to enhance its range of in-play products with the launch of ‘Action Betting’.

Developed by SBTech as a mobile-first feature and powered by the company’s learning algorithm, Action Betting creates instant notifications when a specific incident occurs in a match.

The feature will alert players to events such as a free-kicks, corner, dangerous attacks and red or yellow cards.

A market is then displayed on-screen, allowing players to bet on the outcome of a certain incident directly from the widget, with the selection then added to the bet slip instantaneously.

Ian Bradley, chief product officer at SBTech, said: “Action Betting is the result of our investment in personalisation, as we seek to tailor the experience for each user.

“The constant drive to create more markets is not going to stop, and given the challenges that brings, our aim is to enhance the UX, ensuring players don’t have to scroll and search for markets.

“Instead, we offer them suggestions whenever a significant incident occurs, presenting them with a relevant market in the context of the alert.”

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