SBTech lands Golden Nugget partnership

SBTech has expanded its footprint in North America by striking a new omni-channel sports betting supplier deal with Golden Nugget Casinos.

The deal will cover the operator’s venues in Atlantic City, New Jersey and Biloxi, Mississippi.

Earlier this month, SBTech chief commercial officer Andrew Cochrane told iGamingBusiness.com that the company was in advanced talks with “numerous” US land-based operators after Resorts Casino Hotel was unveiled as the sportsbook provider’s second major partner sign-up in the country since the federal ban on sports betting was overturned.

The first partnership unveiled by SBTech since the long-awaited legislative change imposed by the US Supreme Court in May was with Churchill Downs two months ago.

A new front end has been designed specifically for the casinos “to ensure maximum differentiation”. In addition, a bespoke trading strategy and non-pooled risk management, underpinned by an automated process, will allow Golden Nugget to offer unique pricing for all US sports.

SBTech CEO Richard Carter (pictured) reiterated SBTech’s expectations by saying that he is “confident of the potential for further collaboration in multiple jurisdictions”.

Thomas Winter, senior vice-president and general manager of online at Golden Nugget, added: “Since sports betting is a critical component of our successful expansion for online betting and gaming in the US, SBTech persisted through our arduous review process.

“In the end, we knew SBTech was the right partner for us because of its industry-leading retail and online technology, their significant and diverse regulatory experience as well as its innovative product-driven approach.”

The Reuters news agency quoted Mississippi Gaming Commissioner Allen Godfrey yesterday (Sunday) as saying that it would take at least another fortnight for sports betting to become fully operational in the state, with the casinos yet to complete preparations at their venues.

As of Thursday, 13 of the state’s 28 casinos had applied to offer sportsbooks, Godfrey said, before adding: “Right now, the ones wanting to get started are still in the renovation phase.”